We are practitioners.

We have a 15-year marketing expertise.

We have been launching brands ‘in the field’ under conditions far from being ideal.

We efficiently deal with budget constraints and time pressure.

We do prevent millions-worth mistakes.

Our brand consulting is available in a few formats

Direct meeting or online conferences

Brand crush test

we apply our methods to evaluate key marketing solutions: consumers segmentations, positioning, name, design, communication, etc.

Long-term follow-up

we jointly arrive at strategic and tactical decision, and assess brand’s efficiency.