We Deliver Love
Advertising Campaign 2, 2014
Previously, we made a point that the express mail delivered whatever one would only wish. Nontheless, postal items are not just about delivery and handling of some parcel from point A to point B. In this regard, we were to increase the number of reasons one might want to have something delivered. We opted to explain why to send a letter or other mailing piece as long as a parcel is more than a package and its content. This is a vibrant story of relations between grandfather and his grandchildren, son and mother, and between a young couple. These are living feelings. The campaign efficiency study showed that people recognized Nova Poshta even when shown non-branded fragments from NP commercials. Besides, over 50% of respondents recalled the campaign slogan “We Deliver Love”.