The program generated lots of buzz from the very beginning. As of the end of September 2015, Oshchadbank granted over 0.5 UAH billion in personal loans for the insulation of apartments and private houses, buying of non-gas boilers, etc. But an overall insulation improvement of blocks of flats was still an unpopular procedure, though 40% of the principal of the amount borrowed would be repaid by the government. In fact, just 21 Home-Owners’ Associations (HOA) out of 17,000 received heat insulation credits. Our task was to spread the word about the necessity and economic practicability of performing a complex insulation for apartment buildings. The idea was to create a vibrant social appetizer preceding a long-term promotion campaign for the development of energy efficiency and energy independence in Ukraine.