Spending money is a pleasure. Spending a lot of money is very pleasant until you feel guilty. The most pleasant thing is to spend a lot of money, and then find out that some of it will be returned to you. We have built communication around what is so unfamiliar to Ukrainians: when you receive more than you expect. No matter what your guilty pleasure is—make-up, apparel, travels, or even bathtub ducks—with Smarty shopping brings much more fun.