First Advertising Campaign
Getting an insight into sausage-related preferences, we found out they were often consumed by men under 35, mainly single. This is a kind of backstop in case of hunger. The market needed a new young people sausage brand. We proposed to create a unique product — SOSISKA.RU. Our idea was that the new Ostankino product would be extended by four dramatic centimeters, from twelve centimeters. An ironclad guarantee of bellyful! We developed a positioning for the new brand — a really big sausage. The dimensions of SOSISKA.RU were beneficial from a practical standpoint, as a man needs more meat. From the ground up, the new product generated over 50 million dollars a year. Due to that, Forbes ranked SOSISKA.RU among top ten Russian start-ups. That was funny and flattering.