A business proprietor must be a marketing expert, but he or she should not spend much time on it. We created a three-day programme with a unique format. This is a high-concentration injection of what you should know to efficiently manage your corporate marketing issues. The workshop has been held three times under the aegis of kmbs, one of the most forward-looking business schools in Ukraine. Each workshop was attended by ~50 trainees. The average satisfaction index has been 99.94%.