We — the patriots of Ukraine. We care about the branding of our country and cities. We made a discussion-educational platform to talk about problems of state branding. Projects are joint with Euroindex and PR-agency PRP (part of the worldwide network of PRP Group). On average, on the forum gather 300 people. Among them — mayors, experts of branding, representatives of professional organizations, journalists and sympathizers. The forum was attended by speakers from 15 countries, including South Africa, Switzerland and so on. It became the impetus for the development of brands such towns as Cherkassy and Chernigov, and many civic initiatives. The main task - to influence the process of nation branding, to talk about serious problems, become a platform for meeting of various initiatives and international experience.