Women’s communities are a delicate area. We appealed to those who had already been trained at the center. It turned out that, apart from the knowledge for which they came, one of the best impressions was the atmosphere. This was the place where the woman was given due attention, supported and helped to find herself. So we came up with the idea of a new brand model, the women’s development club. We developed the club’s rules, where the most important message was “Don’t be afraid to open up.” The club is a place for women and about women, where the coaches are primarily friends, and they are always on your side. Each participant became a member of the global community and could find like-minded women in any country in the world: it was enough to come to the club’s local branch.