THE YEAR 2021 SHOOK THINGS UP FOR ALL OF US. IT BROUGHT SURPRISES AND THEN SOME. AND IT KEPT US BUSY, THAT’S FOR SURE! NOW THAT EVERYONE IS POSTING THEIR 2021 ACHIEVEMENTS, WE HAVE DECIDED TO TAKE STOCK OF OURS TOO. AND IT'S ANYTHING BUT CLEARING THE READING BACKLOG.
We approached a legit self-made man and heartthrob for millions—MONATIK—to shoot several ‘lessons from the school of life’. It grew into an entire series of children’s lifehacks voiced by the celebrity singer. On a personal note, if people in a family look suspiciously similar, it means they are happy. More on that in the following two videos.
With Dobrozem Land Market, we went with a comprehensive approach, developing the product and a strategy, design system, and communication for it. Our brand team and CX department handled everything from customer journey prototyping to the final sign-off of TV ads in-house. And we took a closer look at the land market, naturally.
For Nova Poshta’s 20th anniversary, we produced an isometric animation recapping the company’s history. The video featured the company’s founders as well as dragons, drones, boxes, parcel lockers, and even a yellow submarine. No celebration would be complete without a wardrobe update, so we teamed up with Margarita Komashnya to create new uniforms for the company’s 30,000+ employees.
We didn’t want to make something usual for Bodo, so we went with stranger things. The result was even stranger than strange though. How come? The thing is, we knew right off the bat that whatever came out of it would wow everyone.
For KORZINKA, we learned everything there was to know about bazaars in Uzbekistan and why everyone ate pilaf there on Thursdays. On a more serious note, we had to reinvent the customer experience for the chain’s supermarkets and develop a new strategy and design for the brand. Now, we are hard at work on its communication.
We developed a design system and communication for Molodist Kyiv International Film Festival, making its brand more prominent, colorful as well as energetic and emotional, like youth itself, in equal measure. Naturally, all ads were produced as independent movies—art-house but still connecting with the audience on a deeper, more emotional level.
For OVO, a vegetable delivery brand, we came up with an ad no other client would have approved. Together with our media partners, we put the communication on billboards two days before local elections, at a time when everyone was tired of the candidates’ faces. Our cocky large-eyed tomato propelled the metrics five- to tenfold above the baseline, and later they plateaued three- to fourfold above the pre-communication levels.
We shot an ad campaign for E-Groshi, an online loan service that reflected our conviction that money was a good thing, and it could turn around many lives for the better in the right hands. E-Groshi website's traffic jumped by 50% immediately after the campaign’s launch. And the sing-along metric—by a whole 500%, that's for sure. Sorry about that.
We rediscovered the world of cinema when we had to shine the spotlight on how legendary couples maintained harmonious relationships for MEGOGO’s ad campaign. It reminded us that home is where you feel welcome and where those you love are. Even if these people are on the TV screen.
We imagined a perfect world for AJAX security systems. As a result, the shooting set was burned down and flooded live to the music of young prodigy Johann Sebastian Bach (drop us a line if you need his phone number). We embraced our imperfect world. Not that we had much choice in this regard in 2021 anyway.
We developed a strategy, design, and visual identity for UMA&UMI, a children’s jewelry brand. It made us realize that this jewelry was pure wearable love, and we ended up creating seven cute mascots to embody it. While at it, we found out that not only kids like wearing that jewelry. Come on now, who of us doesn't have an inner child wishing for a lovely cloud pendant?
For COMPUTOOLS, we found the brand’s big idea, developed a marketing strategy and design. In the case of this tech company, we focused on the systematic approach, precision, and sophistication that you would expect from their IT partner. With the new strategy, updated website, and the client’s stellar team, the company’s results soared into the stratosphere—for one, its turnover has doubled already.
For robota.ua, we came up with new positioning: much work to do, one life to live. We discovered that half of the employed people didn’t like their job—simply put, their job drove them crazy. We showed that there was also a better way. If you are one of those who used it, you made us proud!
Continuing the collaboration with our favorite Kyiv Zoo, we created a campaign featuring the loveliest animals and the most humane copy out there. We also developed a cute Instagram mask filter to enjoy animal interactions right on their smartphone. All this boosted the zoo’s foot traffic by 15% and was an excellent opportunity to visit it ourselves.
We revamped strategy and design for the AGROSEM agricultural brand, reinventing customer experience for all the directions of its activity, optimizing processes in sales, and producing an impactful campaign presenting the brand as a coach that will drive Ukrainian farmers to the best results. In short, we helped the company set up a fertile ground for its clients’ growth and were impressed with the result.
The campaign we created for VBET was all about enjoying the game, turning heads, and changing perceptions. We learned to see games in everyday situations, and it brought more joy into our lives.
With EPI HAPPY, we made people epically happy not only on vacation or during holidays, but in everyday life too. Having created a design for this pro-healthy-lifestyle brand, we were reminded of what healthy egoism and its advantages were.
For Forbes, we set up targeted ads for the right cause—to remind the publication’s audience that they are special. After all, this magazine is not for everyone. Hopefully, new faces will grace Forbes’ pages soon because only those who read it get there, as we all know :)