marketing ↺ innovations

We are not sure about you, but we are always nervous when we order clothes and shoes online. Will we find the trousers too loose-fitting? Won’t the T-shirt be too tight? Will the new Nike sneakers fit our size? So when Rozetka arranged fitting rooms in all its stores, we filmed short stories about people who would be happy about it. In other words, about all of us.

Katia, for example, is the alter ego of our art director:

Yura is a hidden subpersonality of our project manager:

Anton is just like our brand leader: