In a perfect world, no wood would catch fire, no neighbour would flood your flat, and the people would be all warm and fuzzy. However, the hard truth is that the world we live in is anything but perfect. And our mission is to teach people to think one step ahead when it comes to security. Ajax Systems came up with a wireless security system to ensure their customers' protection, and we came up with the concept of perfect security for the imperfect world for them.
Having studied the market and the audience, we found that deep within, every one of us hopes: ‘Nothing will happen to me’. Overall, we share the sentiment. In a perfect world, nothing will ever happen to you. So, we burnt and flooded our filming site live to the music of the ever young and talented Johann Sebastian Bach.
We also developed the idea of perfect security for an imperfect world on other channels. This is how atmospheric radio messages emphasizing how close the perfect and imperfect worlds can be were created.
Also, we designed eye-catching product videos for digital billboards.
In a perfect world, these would have been seen all over the globe... But wait, there's more. We designed them to be country-agnostic, so our client can launch them in Ukraine and other international markets. So, we'll see you around the world—the world that is imperfect yet so exciting :)
Chief Marketing Officer — Valentyn Hrytsenko
Head of Content — Yonas Rozhkov
Art Director — Daria Nevezhyna
Visual Designer — Ivan Hurin
Production company — NO STARS
director — Ignas Jonynas
DOP — Olena Chekhovska
executive producer — Daria Volhina
line producer — Antonina Patramanska
producer assistant — Valeriia Havrylova
production manager — Anton Vakulenko
casting — Yuliia Hultiaieva
production designer — Natalia Makhovska
stylist — Svitlana Tsilyk
SFX — Olha Markova
editor — Viktor Lisin
colour grading — Maryna Tkachenko
post-production — Coffee Post
sound design — Oleksandr Pustarnakov
music by Johann Sebastian Bach
music performed by Vladislav Solodovnikov