marketing ↺ innovations

Ask anyone what youth is, and it’s unlikely you’ll hear something like, ‘Active men and women aged 20 to 45’ (unless people you’re asking are marketers). That’s hardly surprising. Youth is something that comes from inside, something emotional and diverse. Youth is a kind of state that you can’t define or specify by age. And yes, you can feel young even if you’re 50 (we’ve asked).

Inspired by all this, we’ve started our collaboration with the main independent film festival in Ukraine and are currently working on a design system and communication for it. Here’s a spoiler of the first results of this collaboration.