marketing ↺ innovations

We've developed the naming and communication for the new Oschadbank card. The card is made of solid turquoise plastic, the color of Instagram Thai landscapes forgotten during quarantine, and we called the card in a multi-word - more (it means in Ukrainian also 'a sea').

More is about having more. More autonomy, because the card is issued remotely, more room for maneuver, because the money is safe there. And the sea (that's how 'more' is also translated in Ukrainian) is like a sea of ​​opportunities, a sea of ​​adventures, a sea of ​​shopping. Any situations where you may need a Credit Card.

The concept and communication is developed using the sea also. However, not quite real. The animation was made entirely by ourselves - from the storyboard to the final render. Let's release the card now - let life float in the sea.