For decades, marketing experts have argued what came first: rational motivation or emotional impulse. In our new Valentine's Day campaign for Rozetka we opted not to choose and combined it all: the desire to find the right present, the pressing need to make it with maximum convenience, and everything in between.
Predictably, all the rational and emotional plots end on Rozetka.
But love doesn't have to end on Valentine's Day. To celebrate the beginning of spring’s love season we shoot one more video from this series.
marketing director — Eugene Obrazok
brand manager — Andrey Kovalevskyi
director — Hanna Kopylova
director of photography — Anton Fursa
executive producer — Oleksii Taranenko
producer — Kateryna Zadorozhna
set designer — Nikola Kischuk
sound design — Oleksandr Pustarnakov
postproduction — The Coffee Post