marketing ↺ innovations

WELL, 2020 WAS A QUITE MEMORABLE YEAR, WASN’T IT? WE WILL REMEMBER IT FOR A VERY LONG TIME NOT ONLY FOR THE HARD TIMES IT CAUSED, BUT MOSTLY BECAUSE OF THE GREAT BRANDS AND EXTRAORDINARY PEOPLE WE WORKED WITH. TO SAVE YOU TIME, WE’VE SAMPLED HERE ALL THE BEST PROJECTS OF THE PAST YEAR. ENJOY!

CRELLO

To help Сrello achieve a strong position internationally, we found an idea that is as clear for Ukrainians as it is for Mexicans. People waste money just like designers waste time (and get quite annoyed about it, by the way) on basic visual tasks.

So when we say ‘You don’t need a professional for simple tasks’, we mean it! Our new campaign shows how weird clients look when asking a designer to help with what can so easily be done by themselves with Crello.

DOC.UA

We have updated the Doc.ua’s visual identity to make healthcare a more comfortable process. In the campaign, we used a simple truth: if you are healthy, there is nothing you cannot do. To be naked (it’s winter!) on an icebreaker, holding a cow with just one hand? Yeah! And we have to warn you: the song is a persistent earworm.

Nova Poshta

Let’s admit it: everyone in Ukraine can hardly wait for a message from Nova Poshta. This brand has 11 million active users! By the way, we are among them together with Ukrainian director Antonio Lukich. So, it is the Nova Poshta’s clients that have actually made the commercial for Nova Poshta.

Morshynska

We’ve been developing the strategy for Morshynska for two years. Our campaigns win the hearts of the audience all over the country. With this ad, we declare the inseparability of humans from nature. So we’ve created the visual hymn to the union of nature and body.

WOG

For WOG, we made two campaigns about pleasant things.

Firstly, one could win a campervan and go wherever wheely feet will carry one! Secondly, one could try to solve the dilemma: are the bonuses freebies or fake?

2085

We’ve created the strategy, name, design and communication for the craft beer brand by the restaurant family THE. Then, the lockdown happened, so the brand had to launch in the most extraordinary way by 24-hour non-stop live brewing! That’s how we became beer fans and felt a bit like the brand fathers.

MEGOGO

Our campaign for MEGOGO is almost an adventure film! Be ready for teleportation to a giant fluffy sofa in space, a mysterious kidnapping by a pterodactyl, and a very friendly bear who wants to find a buddy by MEGOGO subscription.

bodo

If anyone forgot that Bodo makes the lives of loved ones more unusual than unusual, this ad will refresh their memory.

A Mexican dinner on a plane (we hope you like the mariachi music) and then a parachute selfie in the air — it’s gonna be wow!

Brest meat processing plant

We shot the ad about never frozen meat for Brest meat processing plant in July, but the track is still rocking.

ROZETKA

Уже чотири роки плідно працюємо з найбільшим онлайновим ритейлером країни. Кожен кампейн для Rozetka — шалений драйв. Як добре, що ми можемо відчувати його щосезону. Ба більше, 2020-го розробили візуальний стиль для власної марки техніки RZTK. Що тут скажеш — щороку як треба.

Hlobino

We’ve designed a new product line with the tasty name ‘Niamski’(it’s a very Ukrainian kind of ‘yummi’ word). In addition, we have persuaded Potap to do a good deed and become a sausage. That’s how Hlobino and us invented a new way to say ‘hi’ to moms.

А-Bank

In an ad for A-Bank, we’ve shown an action movie with avoid-life’s-troubles in the main role. Some unplanned spending come up all the time: we have to switch to winter tyres NOW, or we have to finish the apartment renovation NOW or buy a new toy for a child NOW. Well, here is some fresh news—people hate spending money unexpectedly. So A-Bank offered an alternative.

Try Vedmedi (Three Bears)

We updated the ‘Try Vedmedi’s’ brand. They communicated during the lockdown in Ukraine when almost everyone was feeling lonely. So we got a lot of ice cream and shot the ads about how three is better than one.

Dnipro-M

What if the very special someone is actually a very special something? We shot a story about the true love between the master and his tool. Everything is in it as in a true romance: the passion from first sight and the fear of loss but whether it has a happy ending you will have to find out for yourself.

Happy Paw

Together with Happy Paw, we have reminded everyone how important it is to take care of homeless animals. In the campaign, we encouraged everyone to pay attention to adult pets. They are just as mature, lazy, and knowing-what-they-want from life as you. So, we made a song, a video, and posters which now hit the offices and cafes around the city. By the way, why don’t you choose the little chubby creature for yourself?