marketing ↺ innovations

This time on the eve of a new school year together with Rozetka we launched a psychotherapeutic campaign. Starring super mom who manages to buy everything her children might need at school, and entertain herself with some shopping, all at the same time.



Here are videos featuring the super mom:

And here is some super dad stuff:

We also came up with a flexible tool for working with visuals of any format:

Albeit some actors had to be strung up to the ceiling for that. Here's how it was:

TEAM



Valentin Paniuta — brand leader, Fedoriv

Maxim Nazarov — art director, Fedoriv

Anna Kashcheeva — copywriter, Fedoriv

Anastasiia Melezhyk — project manager, Fedoriv

Oleg ShinyBrilliantstarovich Tomin — charming director

NoStars — flamboyant production