Foxtrot, with 159 shops opened over the past 25 years, is the largest consumer electronics and home appliance retail chain in Ukraine. Thanks to many years of expertise, the company built a distinctive brand recognition and became a trusted go-to place for Ukrainians looking for domestic devices and electronic gadgets.
We will not go into unnecessarily detailed explanations about the work we did to develop the new logo, the custom font, and the title-based design. We will focus on what matters, that is how we made Foxtrot a distinctive and
up-to-date brand again.
Foxy, a unique fox, is the brand’s image. Characterised by an off-beat voice, she is hard-nosed and loves all things new.
Chief Marketing Officer — Natalia Stavrati
Head of Marketing & Advertising — Olga Vitomskaya
E-commerce Director — Kirill Popov–Cherkasov
Head of Marketing Design — Alex Peñuelas Calderon
Head of CRM — Yevgeniy Krechetovich
Head of Online Marketing — Viktoria Shevchuk
Fedoriv Agency Team
Brand Leader — Anna Lebedeva
Producer — Sergey Prońkin
Art Director — Nikita Pluzhko
Copywriter — Andrian Sytar
Strategists — Alexandra Naidonova, Alexey Stetsenko
Chief Designer — Vitalii Parfilev
Designers — Nikita Malyshev, Mariia Dmitrova, Leonid Tatarinov
Motion Designer — Yurii Khomovskyi
CGI and Animation — Andrey Gorlov