A seaside apartment is a dream. Sure, it is an expensive purchase. Yet, rationality pales beside a beautiful dream of living and vacationing near the sea. As part of strategy formulation, we expressed the essence of the KCK brand with one word only — carefreeness. Buying an apartment, document execution, transfers, repairs and even upkeep in the owner’s absence are cared. KCK takes these cares upon itself.
For ten years of strenuous efforts, the Construction Group KSK took the lead on the Crimean market. Its then-current visual style lagged behind its general performance, products and services. And a lack of clear positioning made the company vulnerable to competitors.
We offered them to invigorate their positioning with a visual solution that was trail-blazing for the branch. Every company out there uses traditional symbols — sea, waves, seagulls, sun, and blue, yellow and orange colors. The visual identity that we originated and a combination of violet and turquoise accentuate nonconformity of KCK and its focus on innovation. Besides, it also brings to mind the architectural solutions applied by KCK.